What Inspires Us
Woods that are thousands of years old and speak the story of their lives. Rare woods from across the globe with beautiful and exotic smells. Aged metal and precious metals. Materials that are treasured and honed – creations that tell a story and inspire new stories.
Multi Sensory Design – we don’t just use sense of taste for food, we eat with our eyes, our nose, our fingers!
Developments in science and technology in recent times have revealed the true nature of human sense and perception. Using all our senses combined with our external environment has an effect on how we perceive the quality of food presented to us. Eating and drinking is an experience – and sOak London gets this! Like Biomimicry, multi-sensory design techniques are also fully embedded into our processes at sOak London. We create products and experiences that cater for all sensory impressions – or as many as possible!
Wellbeing – nature for health
Many reviews and much research has proven that bringing nature inside and into our living spaces has positive health benefits from lifting our moods to better regulation of stress and emotions. These have primarily come from Japanese introduced forest therapy. At sOak London we keep these studies at the forefront of our consideration and working processes, particularly at the preservation and treatment of wood stages. Touching a beautiful rounded corner on a piece of timber is something everyone enjoys without really knowing it!
Biomimicry – we believe that there is return to using natural materials.
After a depressingly long era spent working in man-made composites, there is finally a return toward appreciation and celebration of nature. This is how we have come to integrate biomimetics firmly into our design processes.
Using biomimicry we endeavour to study nature’s best ideas and imitate these in our designs and processes to solve industry specific tasks. If there’s a design challenge, nature will already have an answer. And so our creations also often echo designs and patterns from the natural world.
You – our amazing clients inspire and enlighten us every day. You contact us from all over the globe and we love it!
Our clients are primarily based in the London area, but can also be found in all big cities around the world including Hong Kong, Shanghai, New York, Berlin…
We play a part in numerous high end bars and restaurants. Our client market is so diverse and ranges from grungy, edgy night clubs and bars to high end luxury hotel chains and the restaurants of many acclaimed chefs. With such an inspiring range of cultures and aesthetic styles it’s safe to say no day at sOak London is never boring!
sOak London has its finger on the pulse of a hugely fast paced industry and the experience is exhilarating!
Our customers operate in a highly competitive market due to sheer number of them. They are all trying to differentiate themselves, offer something totally unique and different. Due to these market characteristics, our customers tend to be extremely high energy, innovative and creative people – just like us!
We learn about diverse aesthetics and styles on the job! It’s a very fast paced and dynamic working environment and we love it. It’s a race and we are in it to win it for our customers.